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The Reitan Case: 7-Eleven and Pressbyrån

The Reitan Case: 7-Eleven and Pressbyrån

Quick digital conversion at Reitans Convenience with 390 Pressbyrån & 7-Eleven

Problem

  • Time-consuming manual self-check program in binder
  • Difficult to keep track of brand-critical activities
  • Uncertainty about the time required for digitization

Solution

  • Digital self-monitoring program in mobile app
  • Involved operation and service office

Results

  • 390 stores launched in one hour
  • 70% running after three weeks
  • Digital platform for continued improvement